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Drawing on the traditional, earthier colours of the city, sandstones, ochres and slates — we punctuate it with top notes of vibrant colours to capture the sense of calm and energy, old and new, tradition and innovation.
Alternative colours should not be introduced into the system, this dilutes the impact of our colour palette.
PMS Warm Grey 11
The neutral primary palette should make up about 80% of the colour on the page.
Our brighter secondary colours should be used sparingly to highlight important information and calls to action. They should make up no more than 20% of the colour on any given layout.
Using tints of the colours and use of white space is encouraged to create dynamic and well structured communications.
Colour Code Notes
- PMS (Pantone Colour Matching System) is a standardized colour reproduction system. These colours are the master reference, which technicians use to ensure that their printers have produced the correct colour on a printed page. The numbers refer to the coated versions of the colour, as opposed to uncoated versions. The other colour types listed below are derived from this master reference.
- CMYK is a subtractive colour model in which cyan, magenta, yellow, and key (black) inks are combined in varying levels to produce a broad array of colours in colour printing.
- RGB is an additive colour model in which red, green, and blue light are added together in varying levels to reproduce a broad array of colours on a computer monitor or TV screen.
- HEX (web colours) are colours used in designing web pages. A colour is specified according to the intensity of its red, green and blue components (arranged #RRGGBB), each represented by eight bits. Thus, there are 24 bits used to specify a web colour, and 16,777,216 colours that may be so specified. One byte represents a number in the range 00 to FF (in hexadecimal notation), or 0 to 255 in decimal notation. A value of #000000 is black, and #FFFFFF is white.