Our Colours
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Drawing on the traditional, earthier colours of the city, sandstones, ochres and slates — we punctuate it with top notes of vibrant colours to capture the sense of calm and energy, old and new, tradition and innovation.
Alternative colours should not be introduced into the system, this dilutes the impact of our colour palette.
| Primary Palette: | |||||
|---|---|---|---|---|---|
| Slate Blue: PMS 533 CMYK 92/80/43/40 RGB 34/49/78 HEX #22314E |
Limestone: PMS 7529 CMYK 26/26/33/0 RGB 190/178/166 HEX #BEB2A6 |
Granite: PMS Warm Grey 11 CMYK 0/14/26/58 RGB 109/94/81 HEX #6D5E51 |
Sandstone: PMS 1245 CMYK 22/41/100/2 RGB 199/147/22 HEX #C79316 |
Marble: PMS 433 CMYK 80/69/58/68 RGB 27/35/42 HEX #1B232A |
|
| White space | 50% CMYK 11/12/14/0 RGB 223/216/210 HEX #DFD8D2 |
50% CMYK 30/27/30/0 RGB 182/174/168 HEX #B6AEA8 |
50% CMYK 12/18/53/0 RGB 227/201/138 HEX #E3C98A |
50% CMYK 47/37/36/2 RGB 141/145/148 HEX #8D9194 |
|
| 25% CMYK 5/5/6/0 RGB 239/236/233 HEX #EFECE9 |
25% CMYK 13/11/14/0 RGB 218/215/211 HEX #DAD7D3 |
25% CMYK 5/8/24/0 RGB 241/228/197 HEX #F1E4C5 |
25% CMYK 22/16/16/0 RGB 198/200/202 HEX #C6C8CA |
||
| Secondary Palette: | |||||
| Purple: PMS 216 CMYK 39/95/51/29 RGB 127/35/71 HEX #7F2347 |
Pink: PMS 214 CMYK 15/100/42/1 RGB 207/3/96 HEX #CF0360 |
Lime: PMS 368 CMYK 64/0/100/0 RGB 102/188/41 HEX #66BC29 |
Green: PMS 3405 CMYK 100/0/83/0 RGB 0/173/104 HEX #00AD68 |
Blue: PMS 639 CMYK 100/17/9/0 RGB 0/152/205 HEX #0098CD |
Orange: PMS 129 CMYK 4/16/84/0 RGB 245/207/71 HEX #F5CF47 |
| 50% CMYK 26/47/22/0 RGB 191/145/163 HEX #BF91A3 |
50% CMYK 5/62/3/0 RGB 231/129/175 HEX #E781AF |
50% CMYK 32/0/54/0 RGB 178/222/148 HEX #B2DE94 |
50% CMYK 48/0/39/0 RGB 127/214/179 HEX #7FD6B3 |
50% CMYK 46/3/6/0 RGB 128/203/230 HEX #7FCBE6 |
50% CMYK 3/6/43/0 RGB 250/231/163 HEX #FAE7A3 |
Usage
The neutral primary palette should make up about 80% of the colour on the page.
Our brighter secondary colours should be used sparingly to highlight important information and calls to action. They should make up no more than 20% of the colour on any given layout.
Using tints of the colours and use of white space is encouraged to create dynamic and well structured communications.
Colour Code Notes
- PMS (Pantone Colour Matching System) is a standardized colour reproduction system. These colours are the master reference, which technicians use to ensure that their printers have produced the correct colour on a printed page. The numbers refer to the coated versions of the colour, as opposed to uncoated versions. The other colour types listed below are derived from this master reference.
- CMYK is a subtractive colour model in which cyan, magenta, yellow, and key (black) inks are combined in varying levels to produce a broad array of colours in colour printing.
- RGB is an additive colour model in which red, green, and blue light are added together in varying levels to reproduce a broad array of colours on a computer monitor or TV screen.
- HEX (web colours) are colours used in designing web pages. A colour is specified according to the intensity of its red, green and blue components (arranged #RRGGBB), each represented by eight bits. Thus, there are 24 bits used to specify a web colour, and 16,777,216 colours that may be so specified. One byte represents a number in the range 00 to FF (in hexadecimal notation), or 0 to 255 in decimal notation. A value of #000000 is black, and #FFFFFF is white.