Our Brand Story


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A brand is a promise to its audience, stating what it does, how it does it and its benefits. It is also, therefore, a rallying call to the people who deliver the brand as to what they have to do to in order to fulfil that promise.

Successful brands are not stories or identities invented or plucked from the air. Rather, they capture the essential truth about an organisation, often manifest through people, process, products and place.

For Bath Spa University, our identity is shaped by our place, our people and our provision – what we do.

Our Place

Universities are inherently linked to their place, and Bath Spa University is no different. Bath city is a creative capital of the UK, filled with theatres, bars, museums, galleries and a fantastic array of independent coffee bars and retail outlets. All this set against its Roman history and heritage carefully blended with modern architecture.

We share this creative vibrancy, long heritage and progressive outlook, with our heritage buildings and landscaped gardens, our creatively-inspired courses, our innovative teaching methods and our cutting edge facilities.

To bring our brand to life visually, we have drawn inspiration from the wealth of heritage and history that surrounds us, blending it with the crisp, clean voice of world-class education to create a brand expression that will take us into the future.

Our Provision

We discovered that when we talk about ourselves we say “we’re this, we’re that”:

  • We’re classical ... and contemporary;
  • tranquil... as well as vibrant;
  • energetic... and also relaxed;
  • We think... and we do.

In fact, we are all of these things — and this contrast gives Bath Spa University its unique depth and breadth and creates the space for students to explore, discover, learn and grow.

It’s a place of contrasts: history and heritage combine with a progressive outlook and innovative teaching methods, a tranquil environment and vibrant courses. So students enjoy the best of all worlds, and find the space where ideas and great work flourish.

We use our brand to bring this story to life through imagery and words.

Our People

We are transforming the lives of students, nurturing tomorrow’s employees and entrepreneurs, and our people take great pride in this. Many staff are engaged in professional practice that informs their teaching and research and we have a commitment to developing innovative, effective teaching and learning. This excellence is supported by a genuine sense of care, and our teachers go the extra mile to guide and mentor their students.

How we talk to people shapes their understanding of us, and helps them connect with us. Our brand facilitates this connection through our tone of voice, our font style and having clear brand architecture so people can understand who they need to talk to.

Contrasts

Main House at Newton Park

Bath Spa University is classical...

Two students in front of a computer

... and contemporary.

Girl reading a book under a tree

It's tranquil...

Students dancing in a nightclub at the Students' Union

... as well as vibrant.

Lady videoing student performing a dance routine.

It's energetic...

Student blowing soap bubbles

... and also relaxed.

Student using a laptop computer outside on the grass

It's about thinking...

Looking down a shoed feet standing ontop of a floor splattered with paint

... as much as doing.

We're All of These Things, and More...

Bath Spa University delivers a matchless experience as well as the space for students to explore, discover, learn and grow.

We have a great story to tell and, as a community, our role is to provide this matchless experience and live up to our promises. We do this through the many ways our brand is experienced by students, partners and the market as a whole.

We're Defined by this Sense of Contrast

We’re Bath Spa University, the university of choice for the study of creativity, culture and enterprise.

It’s a place of contrasts: history and heritage combine with a progressive outlook and innovative teaching methods, a tranquil environment and vibrant courses. So students enjoy the best of all worlds, and find the space where ideas and great work flourish.